Tuesday, July 31, 2007

Medium is Message

Shane Hipps, author of The Hidden Power of Electronic Culture: How Media Shapes Faith, the Gospel, and Church, maintains that not only is the message profoundly affected by the medium, but also the recipient of that message. Like Marshall McLuhan, one of the first voices to equate medium and message, Hipps notes the power of media inherent in its form, irrespective of the content. In the first section of his book, he provides a way to perceive the actual effects of technological mediums through insightful analysis of past Western engagement with the media of its time. Then he unpacks the possibility of intentionally, rather than blindly, utilizing technological medium for the purposes of the kingdom of God in community, leadership and worship. He offers a descriptive and a prescriptive, context and counsel, for operating as the body of Christ in our media drenched culture. Definitely recommended.

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